Beyond Key-Man insurance & Cross-Purchase Insurance During my years in AIA-Financial Planning Department , I was given an opportunity to learn something beyond from my academy studies, which is insurance for businesses or in short it is known as Business Insurance . One of the most commonly known business insurance is Key Man insurance (KMI) and Cross-Purchase Insurance (CPI) In early years, I was trained to train key-man insurance in academy way, which is define what is key-man, taxation aspect of KMI, valuation of key-man etc. Similarly for Cross-Purchase Insurance , I learn and teach about f irm valuations or value of the firm, value of partnership or shareholding as well as overcoming ‘disparity issue’ like different ages, different holding etc. All this learning is marvelous; however to what extend does it translate into sales ? That’s really challenge me as a trainer that we suppose to train for results on top of merely train for knowledge. Abundantly since past 2