The Greatest Marketing Geniuses of All Time By Geoffrey James (January 26, 2011) Marketing talent is rare enough, but marketing genius only happens once or twice in a lifetime. Here are more than a dozen men and women throughout history who changed the face of marketing, creating entirely new concepts, or bringing good ideas to full fruition . If you think you might be a marketing genius, or just wish you were one, these are the luminaries whose thinking processes you should learn to emulate . Although, in some cases, you might want to pick a different industry than the ones these geniuses chose. John R. Brinkley, Inventor of Broadcast Advertising Hard to believe it now, but radio was once originally considered akin to a public library, a cultural asset free of commercials. All of that changed when Quack Physician John Brinkley built his own radio station in 1923 to hype his cure for male impotence, which consisted of implanting goat testicles in the